The whole process before you touch a button:
- Set your offer. Decide what you'll sell wholesale and at what price (Card 03) — a few cuts or a case pack, priced for a kitchen.
- Find buyers. The tool finds restaurants, grocers, and co-ops near you and scores each on fit. Keep your ten best.
- Find the right person. A generic info@ address rarely converts. The tool can find the buyer/chef and their email so you reach a human.
- Draft the pitch. It writes a short, specific note in your voice — what you raise, why it fits their menu/shelf, and a clear next step (a sample drop, a quick call).
- Send. Five a day. "Good and sent" beats "perfect and in drafts."
- The pipeline tracks it. Contacted → Replied → Sampling → Won. You always know who's where.
- Follow up. Most wholesale yeses come after a sample and a couple of polite check-ins — not the first email. The tool tells you when each is due and drafts it.
- Sample and close. Get product in their hands, confirm the cuts, the cadence, and the price, and set up the standing order.
- Deliver like clockwork. The account is yours to lose now — consistency is the product. Log it; the tool keeps reorders and check-ins on track.
The mindset: wholesale is a relationship with a built-in delay. A sample today is an order in two or three weeks. Keep the top of the pipeline full and the orders take care of themselves.