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Corporate Playbook

Short reads to run a corporate beef program — gifts, employee perks, sales incentives.

Playbook

Card 05 · 3 min read

Your first week — what good looks like

Week one is about getting started and building a list — not signing deals. The messages you send this week tend to turn into yeses two to six weeks out, so measure week one by reps, not closes.

A doable week (built around chores, not instead of them)

  • Day 1 — Build your offer and find your list. One program, one price. Let the tool find buyers; keep your ten best.
  • Day 2 — Send your first five. Read each draft, fix what doesn't sound like you, approve, send. "Good and sent" beats "perfect and in drafts."
  • Day 3 — Send five more. Ten out the door. Log each so the pipeline knows when to nudge you.
  • Days 4–5 — First follow-ups, reply fast. Anyone write back? Same-day reply. For the quiet ones, send the gentle second touch when the tool says it's time.
  • Weekend — Tidy and reload. Five minutes: mark who's warm, line up next week's ten.

What good looks like by Friday

  • ✅ One real offer, built and priced
  • ✅ Ten companies contacted and logged
  • ✅ One or two replies — a "not right now" counts; that's normal
  • ✅ Maybe one conversation started

Notice what's not there: a signed program. A yes in week one is a bonus, not the bar.

If you got zero replies, read this

Don't quit. Most people don't reply to a first message — that's true for everyone. The yeses come on the second, third, or fourth polite check-in. The farmers who win aren't smoother talkers; they're the ones who followed up when others gave up. The tool keeps that follow-up on track for you.

Two things not to do

  • Don't blast all fifty at once. Ten you can follow up with beats fifty you can't.
  • Don't drop your price the second someone hesitates. Answer the question, offer a sample, hold your number.