Week one is about building a list and getting samples moving — not signing accounts. Wholesale closes on the second or third touch after a taste, so measure week one by reps and samples, not orders.

A doable week

• Day 1 — Offer + list. One cut list, one price sheet. Let the tool find buyers; keep your ten best.
• Day 2 — Find emails + send five. Get the real buyer's address, then send five pitches. "Good and sent" wins.
• Day 3 — Five more + log them. Ten out the door, each logged so the pipeline nudges you.
• Days 4–5 — Offer samples, reply fast. Anyone interested? Get a sample into their hands this week — speed matters more than polish. Send the gentle second touch to the quiet ones when the tool says it's time.
• Weekend — Tidy and reload. Mark who's warm, line up next week's ten.

What good looks like by Friday

• ✅ One cut list + price sheet, built
• ✅ Ten buyers contacted and logged (to a real person, not info@)
• ✅ One or two replies — "not right now" counts
• ✅ One sample drop scheduled or delivered

A signed standing order in week one is a bonus, not the bar.

If you got zero replies

Normal. Chefs and buyers are slammed; first emails get missed. The yeses come on the follow-up — and after they taste it. The farmers who win are the ones who got a sample in the door and checked back. The tool keeps that follow-up on track.

Two things not to do

• Don't pitch everything. A short, reliable cut list beats "I can get you anything."
• Don't undercut your direct prices. Hold the wholesale/retail gap; offer a sample, not a discount.