A buyer can't say yes to "beef." They can say yes to a named program with a clear price. Your job is to package what you already raise into a few simple tiers.

Build a rung ladder

Offer two or three price points so a buyer can pick the one that fits their budget. Think of it as small / medium / large:

• Entry (the easy yes) — a single box of steaks or ground, ~$50–65. Great for client gifts and first orders.
• Middle (the workhorse) — a curated box or a small share, ~$120–180. Year-end perks, bigger gift lists.
• Premium (the anchor) — a quarter-beef share or a case, ~$300+. Executive gifts, sales-contest grand prizes.

Having a premium tier makes the middle one look reasonable — most buyers land in the middle, which is exactly where you want them.

How to price

• Start from your real cost, not the commodity price. You set program pricing here — that's the whole advantage over wholesale.
• Price the convenience. One contact, one invoice, delivered — that's worth a premium over retail-per-pound math.
• Round to clean numbers. $55, $150, $300 — not $52.40.
• Don't discount on the first flinch. A pause isn't a no. Offer a sample box instead of a lower price; discounting early just trains buyers to push.

Add-ons that cost you little and close deals

• A branded card or a note from your family in each box.
• Volume breaks ("10+ boxes, $5 off each") to nudge bigger orders.
• A taste-first sample for the buyer's team — the cheapest sales tool you have.

You only need one program and one price to start sending. Set it now in the Programs tab; refine once real buyers react.